THE PENDULUM - MARKETING IN 2007 AND BEYOND: We take a step way back and look at the driving forces that have made Western Society what it is today. This entertaining multi-media presentation will give your audience fun evidence and an understanding of what’s happening that will make them much more confident to make decisions on how they will communicate with the public in the years to come. The Pendulum closes with 12 practical, useful tips to communicate beginning that afternoon. (May also be conducted as a 1- or 2-day workshop.)
SECRET FORMULAS OF STRATEGIC PLANNING: As the Cheshire Cat wisely grinned, “If you don’t know where you’re going, any road will get you there.” This session does more than give you answers - it gives you the right questions to develop your own actionable and sustainable marketing plan based upon your organizations plans, market, and values. Attendees will be learn to uncover their own unleveraged assets and defining characteristics and use them wisely to achieve their goals. (May also be conducted as a 1- or 2-day workshop.)
ADVERTISING 2.0: Blogs do not require salve - they require a little working knowledge and (very) little money. This multi-media presentation will give your audience a fun introduction and practical applications of new media such as blogs, websites, email marketing, and more. It’s here, it’s unavoidable, and it can help any business willing to invest more time than money. (May also be conducted as a 1- or 2-day workshop.)
THE AD-WRITER’S 12-PACK: Tim deconstructs twelve practical tools to add punch and sparkle to any message for any media. Loaded with examples, this session will leave attendees feeling it’s easier than ever to create powerfully persuasive copy to lead consumers to correct decisions-to-purchase. (May also be conducted as a 1- or 2-day workshop.)
VALUE-ABLE ADVERTISING: Successful advertising today begins and ends with an understanding of value and values. This fun multimedia workshop explores two concepts:
How to raise a consumer’s anticipated price through true branding.
How to help business owners uncover and subsequently communicate their true values through not only their ads, but through every in-store touch point as well.
THE CAR-DEALER-AD-HATER’S GUIDE TO CAR DEALER ADVERTISING: Let’s face it – broadcast companies need car dealers and their ad budgets, but the traditional screamer-fire-sale car ads work less and less well with each passing minute. How do you break through the clutter and really speak to consumers? Moreover, how do you convince car dealers? Watch, listen, and learn in this hilarious and enlightening multimedia workshop.
WHO ARE YOU, REALLY?: Want to increase your close ratio? Want to up your R&I percentage? Managers – do you want to get more from your sales staff? This workshop teaches you to sell people the way they prefer to be sold and coach people the way they prefer to be coached. You’ll learn to quickly recognize the cues to anyone’s communication preferences in this fun, interactive workshop.
COMMUNITY CHEST - MARKETING AND P.R. PRINCIPLES FOR NOT-FOR-PROFITS: Based on the upcoming Wizard Academy course, Tim will run attendees through the essential best practices for communicating a not-for-profit organization’s messages to volunteers, donors, and clients. Attendees will learn to connect authentically and consistently with each target audience. (May also be conducted as a 1- or 2-day workshop.)
ON-THE-SPOT AD REVIEW: With the risk of insult being the price of clarity, Tim brings his nearly 15 years of successful ad development to this session – where he provides unfiltered feedback to ads you submit.
THREE IS THE NUMBER AND THE NUMBER SHALL BE THREE: Learn the three reasons most advertising campaigns aren't working nearly as well as they should be, the three roles and responsibilities within a successful campaign, and the three questions every ad person must ask before figuring out what to do to help.
:: CONCURRENT SESSION MATERIALS ::
These sessions work for 50-minute presentations at a conference, or they may be mixed and matched to construct a meaningfully appropriate 1- or 2-day workshop. In workshop format, they may be combined with one of the larger components above.
- THE 12 MOST COMMON MISTAKES IN ADVERTISING
- THE 11 WAYS RETAIL IS CHANGING
- CALCULATING THE AD BUDGET
- WHAT'S YOUR BUSINESS MODEL?
- BRAINSTORMING - IF YOU'RE GOING TO DO IT, DO IT RIGHT
- THE TWO TYPES OF CUSTOMERS
- BUSINESS PROBLEM TOPOLOGY
- THE AD WRITER'S SEVEN CHOICES
- WORDSMITHING 101
- WORDSMITHING 102
- SELLING TO INTROVERTS
- CHANGE IS IN THE AIR! - MANAGING CHANGE
- HOW TO WRITE ADS THAT DRAW A CROWD
- TURNING :60 ADS INTO :30s
- HOW TO PURCHASE WORD OF MOUTH.
- HOW TO CREATE A BRAND IDENTITY
- GRAPHIC DESIGN BASICS FOR NON-GRAPHIC DESIGNERS
:: PLEASE CONTACT ::
Timothy J. Miles
Columbia, Missouri, USA
Phone: (573) 489-1058
email: timmiles@wizardofads.com
